We went to see the new Star Trek last weekend. It was pretty good. But what this post is about is not the movie, but rather the collectible glasses available from Burger King. What a great promotion! I already bought a complete set that I will keep in their boxes unopened. But I wanted to get at least one that I would actually use (pictured). These glasses really take me back to my youth. I remember begging my Mom to buy me a collectible Return of the Jedi glass from a fast food place back when I was about 10 years old. I think I still have it somewhere. I think it's great that they decided to bring back the retro promotion of the collectible glass for a movie that's kind of retro-chic itself.
Full points to the marketing department!